What’s the economic impact of hosting 19 people from Denmark for 10 days in the USA?
226,102 kr. = $38,641 USD
Danish circus pro,Einar Trie has been a clown for 45 years. He’s owner of Cirkus Charlie and director of Salling Cirkus Kids in rural Denmark. In 1980 Einar performed in the opening ceremony for the Olympics in Moscow and in 1986 he walked from the top of the Grand Canyon to the bottom and back up on 3 foot (one meter) stilts. Einar met Paul Miller, founder of Circus Mojo in Berlin at Network of International Circus Educators conference in 2011.
Miller and Trie met up again in Finland at the first ever Effective Circus Conference where Miller offered the closing Keynote in December 2013. While together in Finland they began formalized a partnership that has led to ten days of circus and economic exchange.
The following is a conversation started January 8, 2012 7:37am:
Einar Trie: “Here we live in Denmark – Ouer kids will rearly like to visit USA with a show next year. Is it possible – can you help us with place and public. And where are you liwing in your big country.”
Paul Miller: “Yes I would love to help you coordinate this Trip/Adventure. Do you mean in 2012 or 2013?
Jump to October 2014, nearly three years in development, Circus Mojo hosted 19 performers and coaches from Denmark for a 10 day tour in the USA October 10-19, 2014. Einar joined Circus Mojo for the 2nd Annual College Circus Festival in May 2014 to review the site and to make plans face to face with Miller. In the Summer of 2014 Circus Mojo sent three adult staff members to Denmark to participate in the production and to build this relationship.
Economic impact: $38,321 or over 224,000 Danish Krone
- $23,318 Flight/Transport
- $4,642 Lodging
- $4,180 Meals/ Food
- $707 Van Rental
- $78 Parking
- $255 Gas
- $340 Printing & Promotion
- $4,250 Souvenirs / Retail / Mall trip
- $551 Entertainment / Museum
Fox 19 (126 recommendations as of 10.20.2014)
WCPO (140 views as of 10.20.2014)
The Bronx Ink NYC (55 recs as of 10.20.2014)
Value of over $7,000 in earned media
Social Media Impact
Constant Contact 578 unique opens
Facebook + 220% in page likes +127% engagement
Twitter 403 views 6 retweets 10 favorites
Saturday Tourists in Chicago
Sunday Performance Chicago Park Dist Hamlin Pak with CirquesExperience.
Tuesday Children’s Home of Northern KY & Circus Scholastics for Kids in Ludlow KY
Wednesday Children’s Hospital 1 PM (Closed performance for inpatients YMCA Cornerstone Montessori 12:15 -2:45 Ockerman Elementary 4-5PM
Thursday 8AM Performance Leadership NKY at the Carnegie Theatre Covington with Miller’s Keynote
Friday 8:30 AM Ludlow Schools & 10AM Providence Pavilion Nursing Home Covington WCPO News
Cirque du Soleil at Bank of KY Center
Cirque du Soleil donated 100 tickets to the Social Circus Foundation 501c3 arm of Circus Mojo to support free programming for youth in Ludlow. Event raised $10,000 for free programming for youth in Ludlow KY. Three kids from Ludlow to Europe: Jesse, Erinn and Tate and Jean-Tae (Antigua) and Meshu (Ethiopia).
Saturday 7:30 pm Cikus Fabbriken & Salling Cirkus of Denmark Performs at the Ludlow Theatre Home Of Circus Mojo with The Last, Best Hope for Humanity (comedy troupe) & Siegelord
On Saturday October 18th, 250 people came to Ludlow Kentucky to see the Danes and the Circus Mojo performers. It was a straw house (circus lingo standing room only).
The Danes have supported local business, the international airport and the economy in the Greater Cincinnati Area. Look for more developments with the Commonwealth of Kentucky approving a major tourism development loan to expand Circus Mojo.